These days, your audience's first impression of your business is based almost exclusively on your website ... so redesigning your website isn’t a task to take lightly. It requires a good deal of thought, time, and potentially money and “EnquiryGate” offer wonder full offers to redesigning you website.
It’s important to note here that "redesign" doesn’t necessarily mean you need to change every single one of your branding and graphic design elements. In fact, redesigns can just entail making functional modifications that help your website work well and assist you in reaching your business goals. After all, your website is one of the main foundational elements of your marketing strategy.
While you can find many reasons not to revamp your site, here some great reasons why you should redesign your website and should have maintenance plan for it.
Few Reasons to Redesign the Website!
You aren’t getting appropriate results from your website.
Is your website gorgeous, functional, and pixel-perfect? Awesome! But if you still aren’t getting the results you want, it’s just useless web real estate. Your website exists to build your customer base, and your data should show you're trending toward that goal.
If you aren’t happy with your results, it’s time to redesign. Examining your site's conversion rates -- visitor-to-lead and lead-to-customer typically being the most important -- can provide you with a clear idea of what needs to be adjusted on it. Here are a few questions you should ask yourself to guide your redesign process:
At the time of designing a website or redesigning a website - team “EnquriyGate” discusses all these points with you to get maximum response.
The purpose of your site has changed.
If you’re like most companies, your marketing strategy is fairly fluid and reflects changes in results. While you clearly don’t need to do a full site redesign each time you adjust your marketing goals, it’s a good idea to check every so often to be sure your site is still aligned with your newest marketing plans. Ask yourself questions like:
Of course, if you haven’t altered your marketing strategy in a while, it might not be your website that is the problem.
If your site’s purpose has changed, update its layout to be more in line with your goals. For instance, if you're new goals are now to provide more lead generation content (perhaps some "how-to" blog posts and e-books), ensure you include CTAs on your homepage and other popular webpages.
Your website just doesn’t work.
This might seem obvious, but you’ve probably stumbled on websites every now and then that are dysfunctional, to put it lightly. Your site might not be on that level ... but it might still not be as user-friendly as it could be. The truth is there can be elements of a site that aren’t effective -- and you may not realize they're making your site less effective.
Functionality should be a paramount focus for you -- if it's not, your traffic and lead gen efforts could suffer. How you -- and others you ask to test the site -- answer these questions might point you in the clear direction of a redesign:
You have an effective web design strategy.
If you’re already considering a redesign, it’s likely you’ve learned a fair amount along the way about what doesn’t work well in the design process. Instead of having one massive goal of a website redesign, take an iterative approach. Having this approach can help you use the information you've gathered about what works on your current site and plan accordingly. In other words, you'll be able to tell if your current users' needs are being met.
You probably don’t even notice the small changes some of the sites you visit frequently make on a regular basis -- major brands have entire teams dedicated to iterating on every little detail. Since you may not have as many resources as these big brands, be sure every change you make has a clear purpose and solves a problem. Questions like these can help you decide if you have a clear purpose and problem to solve:
Your site isn’t responsive.
More than 40% of all web traffic comes from mobile devices. If your site isn’t responsive yet (some content management system like Hotspot are responsive out-of-the-box), the chances you're losing leads and maybe even customers are high. Mobile users have made it clear they want to have a great UX on their devices -- the same ones they have on desktops -- so this should be a chief priority for your company if it hasn't already been made one.
Your third-party tools are outdated.
If your site is like most out there, you’ve embedded third-party tools that improve its functionality, such as shopping cart widgets. But, if some (or all) of these tools on your site aren't up to modern functionality standards, you're best off updating them. Ask yourself these questions to determine whether you need to replace or remove some tools:
Nothing drives customers away like third-party tools that are outdated in terms of function or design or just don’t work correctly, so make the move to more modern ones that'll not only appeal to your visitors, but also turn them into leads.
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