“SMO” Some call it Social Media Optimization. Others refer to it as “Search Marketing Optimization.” Either way, it is the next wave of online marketing, the perfect marriage between “Search Engine Optimization (SEO)” and social media. As a business in the Internet Age, you can’t exist without addressing the critical issues of online visibility and customer interaction. That’s exactly what SMO is designed to do.
When used effectively social media can be one of your greatest assets for improving your site’s organic search results. By connecting with people in various online venues, you extend the reach of your business and increase opportunities for people to link to your main business page. Social media optimization helps connect all of your social media accounts in a cohesive, consistently branded network that points your potential customers where you want them to go. SMO Pros employs a strategic, multi-point process to build your successful SMO foundation, boost your SEO, and drive more potential customers to your site.
What is Social Media Optimization?
Obviously, SMO has to do with social networks and their growing importance to business. This aspect of optimization deals with enhancing your company’s presence and online reputation through interactive communities—not just Facebook and Twitter, but also blogs, forums, and anywhere your business is mentioned or linked to socially.
Working with SMO can help you strengthen your brand and boost visibility, as well as generate leads and increase sales. Optimizing your social media builds both familiarity with and trust for your business, because consumers will see you not only mentioned, but recommended by others.
What "SMO" is Not?
If you’re looking to improve your SMO, it’s important to keep in mind that having huge numbers of links to your website scattered across social networks is not optimization. Joining every Facebook industry page, Google+ Community, and LinkedIn group just to seed links to your content is actually counterproductive, to both SMO and SEO.
Social shares carry a lot more weight when they’re coming from someone else. In addition, indiscriminate link-spreading without engagement and participation will get you unfollowed in your social networks - which in turn drives down your authority.
In order to improve SMO for your small business, you should focus on engaging with relevant social audiences, contributing to conversations, and posting your own shares of authoritative content for your industry.