So, you're looking to hire a web design / development company. What makes one company better than another? Who is the best? If you need a web development how do you know if they specialize in development? If you don't know too much about the web, and often a business owner who is looking for a website developer doesn't, this article will give you an idea of what to look for.
Choosing a web design company is very similar to choosing someone to build a house. You want a house that looks good, serves it’s purpose and is reliable. The first step is finding a company that can prove these 3 things is finding a company with team experience. Be sure the company has been in the industry for some years, and that members of the team are experienced in what they do.
When you create a website, you're trying to make several different audiences happy. You've got searchers coming in from the search engines, you want those search engines to rank you well, and you've got past and prospective clients. Referral partners are also out there looking at your site and sending business your way. Each different audience for your website has its own requirements, different things it's looking for, and unique needs.
You have to think about each audience you're trying to appeal to as you design and develop the different parts of your site. That includes navigation style, types of pages, text on those pages, design, coding, offers, and calls to action. You have to make sure that each of these elements balances all the others so that there aren't too many pages with not enough content, or that navigation is so complex that it's hard for people to find what they're looking for.